Hilton Tampa Airport Westshore 2225 N. Lois Ave., Tampa, FL Conferences $0.00$444.01 http://4aafannual2016.whindo.com Full Conference Registration $399.01 (399.01 available) Full Conference Registration with Friday Lunch $444.01 (444.01 available) American Advertising Awards Gala - Student $84.01 (84.01 available) American Advertising Awards Gala $124.01 (124.01 available) Friday Lunch with Disney Yellow Shoes - AAF/Ad 2 Member $44.01 (44.01 available) Friday Lunch with Disney Yellow Shoes - Non-Member $59.01 (59.01 available)
AAF Fourth District Annual Conference  quotThe Magic of Advertisingquot
AAF Fourth District Annual Conference - "The Magic of Advertising"
When: Friday, April 29, 2016 11:30 AM to Sunday, May 01, 2016 12:00 PM EST
Where: Hilton Tampa Airport Westshore, 2225 N. Lois Ave., Tampa, FL 33607
AAF Tampa Bay
Sarah Jeffcoat
(813) 988-0737


Day 1Friday, April 29, 2016

11:30 AM - 2:00 PM

Lunch and Speakers
"Turning Disney Storytelling Into Yellow Shoes Magic"

John McCall and Matthew Stewart from Disney Yellow Shoes Creative Group, the in-house advertising agency for Disney based in Orlando, will be kicking-off the AAF 4th District Annual Conference themed The Magic of Advertising with a lunch program from the masters of magic, Disney. Great storytelling is the bedrock of the Disney brand – go behind the scenes and see how Yellow Shoes weaves the stories you love into the story you live everyday. 

*Not included in the cost of the conference

3:00 PM - 5:00 PM

AAF Fourth District Board Meeting

6:00 PM - 7:00 PM


4/29 through 4/30
7:00 PM - 12:00 AM

Hospitality Suite

4/29 through 4/30
8:00 PM - 11:00 AM

AAF Tampa Bay Local Event - Brew Bus

Tampa was recently ranked in the top 5 beer cities in the nation.  Join AAF Tampa Bay on the Brew Bus as we explore Ybor City Bars and breweries.  The bus leaves at 8:00 pm and gets back at midnight.  The cost is $35 per person and includes 2 free beers on the bus.  Cash or check only.  You can reserve your spot by emailing sarah@aaf-tampabay.org.  

Day 2Saturday, April 30, 2016

8:00 AM - 9:15 AM

Breakfast & Keynote Speaker
"The Magic of Big Ideas and the Symphony of Integration."
Bob Whitmore

Big Ideas can make or break any campaign or presentation. Uncovering the Big Idea and then staying true to it throughout the often daunting process of integration can be difficult. 

Bob Whitmore has worked as a Shopper Creative Director with agencies like JWT, Leo Burnett, Ogilvy and BBDO to help create the Big Idea and craft integrated programs for OFF!, Raid, Schick and Kellogg's. In this talk, Bob differentiates between tactic and ideas, discusses how to uncover the Big Idea, and reveals what it takes to make integration work.

9:30 AM - 10:45 AM

Breakouts (Choose 1)
District Four Committee Chairs
President's Council
Professional Development

11:00 AM - 12:15 PM

Breakouts (Choose 1)
Incoming President's Council
"Music Adds Magic" - Push Button Productions

12:30 PM - 2:00 PM

Lunch & Speaker 
"Passion in Advertising and Life after the Silver Medal"
Tom Macaluso - VP Creative Director, Anson-Stoner
Senior Vice President, Creative Director for Anson-Stoner in Orlando, Tom Macaluso will give insights about the importance of passion in the advertising business and how going through the AAF Silver Medal process, gave him a chance to stop and reflect on how that passion helped him create a career in Orlando.

2:15 PM - 3:45 PM

Board Meeting

6:00 PM - 7:00 PM

ADDY Cocktail Reception

7:00 PM - 9:00 PM


4/30 through 5/1
9:00 PM - 11:00 AM

After Party

Day 3Sunday, May 01, 2016

9:00 AM - 10:15 AM


10:30 AM - 11:45 AM

Board Meeting
Fourward Planning Meeting with new Governor Barry Wallace

11:45 AM - 12:00 PM

Resolution & Adjourn